I run a franchise type business and we are mandated to use the SEO consultant for the company. I'm unsure if some of the methods employed are old school and perhaps hindering our rankings.
One of my concerns is regarding key word spamming, we have a services page alongside our home page and he has said for every service on the page we need to describe it using the service and the location each time, which makes it read very unnaturally. I.e on one page we have c7 different services listed then a 50 word description underneath
- Boiler repairs
(description)
- Radiator repairs
(description)
- etc
For example boiler repairs would be. "We can help with your boiler repairs, as your trusted boiler repair people in paris" then similarly for radiator repairs.
From a reading standpoint it reads poorly, however this isn't really a concern because looking at our analytics customers tend to just call us after only viewing on page, my concern is that this is quite "spammy" and could be hurting our rankings.
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