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~400 searches/mth

I am a Mental Training (aka Mental Coaching) practitioner for athletes aged 8-18. My service incorporates elements of sports psychology to help players focus on what matters most to improve performance. This is an emerging yet highly competitive space!

According to SparkToro, the phrases "Mental Training" and "Mental Coaching" receive around 400 searches per month. However, I suspect that many of these searches come from practitioners themselves. In contrast, "Sports Psychology" gets over 20,000 searches per month.

My website is up, and I'm preparing to produce a series of short videos this summer to drive traffic. However, given the search frequency data and the competitive landscape, I'm unsure about the best keyword strategy to adopt.

What would be a good next step in optimizing my keywords and overall strategy to effectively reach my target audience?

Thx!

submitted by /u/keepup1234
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