Skip to main content

Are Exact Match Keywords Necessary for On-Page Optimization?

I have seen some conflicting information about this topic online, so I wanted to post here to get some opinions on my exact situation. I am currently building a website for a mobile detailing company in Philadelphia, PA. After conducting some keyword research, I found that the best primary keyword to target on the homepage is "Mobile Detailing Philadelphia".

As I am writing the content for the homepage, I find that it is incredibly difficult to integrate the primary keyword into the H1 heading given that it is a service + location keyword. The only way I see possible that is somewhat natural sounding would be something like "The Best Mobile Detailing Philadelphia Offers", which I really don't like. I would much rather write an H1 heading that is more like "The Best Mobile Detailing in Philadelphia", for example, where it is much more natural sounding with the word "in".

Basically, my question is whether or not the keyword integration in the H1 heading should be an exact match or if it is okay to use a variation, such as with the word "in", to make it more natural sounding. I noticed that every on-page SEO tool that I use, whether it be Rank Math or SEMRush's SEO Writing Assistant, will not recognize that the primary keyword has been used unless it is the exact match. This is what is making me wonder most about the importance of exact match keyword integration. I apologize if this is a stupid question, and I also thank anybody who provides any insight into this topic in advance!

submitted by /u/brandinobowman
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/XzJn7mw
Labels:

Comments

Post a Comment

Popular posts from this blog

Legit Reviews

The google review thing is insane I have gotten 2 legit verified reviews that i ask client to screenshot and observe goolge not post them, pretend like they never happened and when i sent them the image a policy message was sent . As I was browsing through the google forum a lot of ppl are getting hit with legit reviews being removed. While all this is going on i have observe a company go from 12 reviews to 65 reviews in a two month period with some stuff that dont make sense on some of them. Seems like a new business or profile is being limited while aged accounts can have a free for fall but who really knows. Still waiting for a resolution on a if any. submitted by /u/Ok-Bowl-6167 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/zkbfgDH
Post a Comment
Read more

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

7 SEO Lessons I've Learned in 2025 (So Far) - From Building a Competitor Analysis Tool

Hey r/SEO , I've been spending a lot of time lately building a competitor keyword research tool (more on that below!), and it's really forced me to dig deep into how SEO works today . Here are some of the key lessons I've learned – hopefully, they're helpful to you too: Keyword Gaps Are Gold: It's not enough to just know what keywords your competitors rank for. You need to know what they rank for that you don't . This is where the real opportunities lie. Focusing on these "gap" keywords has been a game-changer for my own site. (This is actually why I built the tool – to make finding these gaps easier). Relevance > Volume (Sometimes): High search volume is great, but relevance is even more important. A keyword with 100 searches per month that's perfectly aligned with your niche and audience is often more valuable than a keyword with 10,000 searches that's only tangentially related. I've seen much better results targeting tho...
Post a Comment
Read more