Skip to main content

Are Exact Match Keywords Necessary for On-Page Optimization?

I have seen some conflicting information about this topic online, so I wanted to post here to get some opinions on my exact situation. I am currently building a website for a mobile detailing company in Philadelphia, PA. After conducting some keyword research, I found that the best primary keyword to target on the homepage is "Mobile Detailing Philadelphia".

As I am writing the content for the homepage, I find that it is incredibly difficult to integrate the primary keyword into the H1 heading given that it is a service + location keyword. The only way I see possible that is somewhat natural sounding would be something like "The Best Mobile Detailing Philadelphia Offers", which I really don't like. I would much rather write an H1 heading that is more like "The Best Mobile Detailing in Philadelphia", for example, where it is much more natural sounding with the word "in".

Basically, my question is whether or not the keyword integration in the H1 heading should be an exact match or if it is okay to use a variation, such as with the word "in", to make it more natural sounding. I noticed that every on-page SEO tool that I use, whether it be Rank Math or SEMRush's SEO Writing Assistant, will not recognize that the primary keyword has been used unless it is the exact match. This is what is making me wonder most about the importance of exact match keyword integration. I apologize if this is a stupid question, and I also thank anybody who provides any insight into this topic in advance!

submitted by /u/brandinobowman
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/XzJn7mw
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more