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Best practices for rotating content on a blog

Hey all,

I'm trying to do some research into how often to rotate a "Featured" article section on a blog site. Essentially, we have one article that has done very well historically, so we have tried to keep it in the proverbial #1 spot on the page (first thing you see, biggest item on the home page, you get the idea). However, as interest in that article has waned over time, (it has been at the forefront of the site for months, if not years), I'm wondering if new content should be cycled into that #1 spot instead. If so, how often should it be rotated in terms of best SEO practices? Is it a good idea to set up a "most popular" section that highlights the articles that have done historically well? Any and all references you can provide that I can further read about on the matter is greatly appreciated. Thank you!

submitted by /u/chatt423local
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from Search Engine Optimization: The Latest SEO News https://ift.tt/fS2udE8
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