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Seeking Advice: Best Strategies to Boost Awareness, Branding, and Traffic for My Home-Built Website

Hi everyone,

I’m a full time artist not very business or tech savvy. I started my career on Etsy like 12 years ago. With my limited skills I’ve managed to built my own website on Shopify to showcase my handcrafted industrial cage lights. While I’m proud of what I’ve accomplished so far, I know there’s still a lot to learn when it comes to building awareness, strengthening my brand, and driving consistent traffic.

Here’s what I’ve done so far: 1. Designed the site with a focus on simplicity and user-friendliness. (Editing is always a learning challenge) 2. Started social media accounts on Facebook and Instagram to promote my work, the website and its products. (Gaining more followers is a slow grind) 3. Implemented basic SEO practices like keyword optimization and meta descriptions. (makes my head spin)

However, I feel like I’ve only scratched the surface, and I’d love some guidance on what to focus on next. My main goals are:

• Building a strong, recognizable brand that resonates with my target audience. • Increasing traffic to my site, both organically and through other methods. • Standing out in a competitive niche. 

If you’ve had success with your own website, I’d love to hear your strategies, tips, or resources that helped you grow. Specifically:

• Are there any tools or plugins you recommend for analytics, SEO, or branding? • Any advice on content creation or marketing strategies that worked well for you? • Should I focus on backlinks or paid advertising, at this stage, or stick to organic methods for now? 

I’m open to any help, suggestions or feedback! Thanks in advance for helping a fellow DIY web creator.

Website below in comments

submitted by /u/MillerLights
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from Search Engine Optimization: The Latest SEO News https://ift.tt/W4QBcf1

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