We are a ~20 client digital marketing agency, and have used SEMRUSH for a long, long time. But every time we do our end of year analysis of spending - SEMRush is one of our largest tool expenses...leading us to wonder if we should migrate before our May EOC. We're looking at a number of agency-class SEO tools, but I need to narrow down the ones we actually demo.
Is this the year we should switch to an alternative? Are Google's new SERP scraping restrictions going to shuffle this tools market? Are there mostly equivalent features for those features we use most?
Our fav Features:
The lion's share of use is in keyword magic, position tracking, on-page audits (screaming frog is our primary), and various domain and traffic quick analysis (often while we have prospects on the phone...). Our clients never ask about longitudinal rank tracking beyond around 3-6 months, but it's worth mentioning we'll be letting years and years of data go in such a migration. We have a few clients connected via Looker studio for some, but AFAIK they rarely look at it.
SO:::: DID You migrate your agency away from SEMrush to something other than AHREFs in the past year? How did it go? What do you regret? What do you miss most?
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