I don't wanna give away my niche, but I'll replace it with another. So, I have a website that posts, for example, pictures of actors. That's all it does. I'm trying to rank for the term pictures of actors - just to be extra clear, I don't have this site I'm just using this as an example.
The SERP for the query 'pictures of actors' has a site, all written in French, that posts pictures of actors, and that ranks top. The rest of the results are blog posts on topics such as, how to use actors pictures in videos, a marketer's guide to actors pictures, the dos and don't of actors pictures, and so on. My site, which posts pictures of actors, and is written in English, languishes on page 5.
To further add, it was on page 3 for ages, then jumped to second on page 1 for a few days, before falling back down to page 5. Now, I get there could be all sorts of reasons for this, but what absolutely blows my mind is that there's only two sites actually posting pictures of actors, mine, and the French site, which remains top. Everything is else is just related to it.
The French site has all its backlinks in French, its DA is 15, mine's only 5, but growing, and it's hosted on a .fr domain. Why is Google continuing to rank it for an English term, when my site offers the exact thing people are searching for, in the language they're searching, but ranks no where near page 1?
I'm not a complete noob at this, I have ranked a couple of websites before, but I'm just so confused it makes my head hurt as to why I just cannot gain traction for a query that I know has search volume.
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