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Rankings Declined Terribly After the Brand Name Change, Need Help

Hello everyone,

I have a service business running since 8 years.

At one point, we were at the 1st rank for the keywords we wanted. It was just great.

Then it slowly decreased and I didn't manage the crisis properly, for not working on new content and not trying to get new backlinks.

After the top-up period, we were around the last query of the first page for every keyword we wanted to rank.

While desperately looking for a solution, I found out that the domains that rank higher than me had very little SEO but their domains were significantly older than me.

So I decided to invest a domain that matches our brand name, but better in every way. The name was very easy to recognize and was also representing the original company name. Plus, it was a 13 years old domain, which I though would be a plus. (That's where I made the terrible mistake I guess)

After a painful but proper migration period, the new domain wasn't trying to get in the first three pages at all.

All the rankings we ranked for were a disaster now so I decided to give it some time and move on with Google Ads and other marketing methods except SEO.

It's been a year this month but there's no significant increase in the rankings so far.

I tried to update the content and get quality backlinks in the meantime.

So... What would be the best practice to get back to the good old days? Increasing the backlinks (which we need budget for that, but guess what we don't have for the obious situation)

Should I revert back to the old domain or keep on working on this one? Or should I simply accept my fate?

It's a business I've been relying on my whole financial status so I'm a bit desperate here.

Thank you for the comments in advance.

TLDR: I tried to improve my business by changing the domain to a better one but f'd up horribly.

submitted by /u/jeveuxalle
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