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Search Atlas Otto

TL;DR New-ish SEO for small company, unlucky with backlinking, boss wants to try Search Atlas Otto. Good idea? Bad idea?

Hey folks. I've been doing SEO and front-end web dev for about a year for a small roofing company in Texas. Most of my job I've been learning as I go, which my boss knew and supported.

I essentially replaced a third-party company that was doing a bad job. Every page of our site had the same title and meta description, all using stock photos. Blog posts were clearly AI written, stuffed with keywords, and posted at unpredictable times (like 4 in one day then none for 5 weeks). Through them we had a lot of backlinks but they were all sketchy directory websites. The first chunk of my work was just cleaning up their mess, getting us off of scammy sites, and making sure our home page didn't describe spa services (true story).

So now we need backlinks. I have reached out to organizations we are a part of, to companies we partner with, and to local businesses we want to promote in hopes of building reputable backlinks. The issue is that I don't hear back from anyone. So my boss is toying with the idea of Search Atlas Otto, primarily for backlinking suggestions. Does anyone have any insight?

I currently use SemRush and though I kind of hate the UX, I've gotten used to it. My concern here is that Otto would provide the same things, and backlinking will remain at a standstill.

submitted by /u/emlabpark
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from Search Engine Optimization: The Latest SEO News https://ift.tt/OKUzy8d
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