Are these SEO tactics DEAD in 2025?

First off, I'm not an SEO expert by any means. I’m a fractional CMO for B2B SaaS startups, so my focus is on strategy, ops, and overall Pipeline impact.

I recently brought on a SaaS SEO agency to support my portfolio clients, and we kicked things off in the first week of February. I know SEO takes time, but I’m starting to feel like they’re running an outdated playbook, especially with how fast AI is changing the game for everything marketing.

Here’s what we’re doing so far:

1. Content & Webpage Audit – Reviewed existing pages to identify areas for improvement (e.g., keyword optimization, content gaps, etc.).
2. Keyword Research & Content Planning – Identified relevant keywords and created 200+ blog content ideas across BOFU, MOFU, and TOFU. We’re publishing about 4/month, mostly starting with BOFU.
3. Technical SEO – Fixing site errors, broken links, and other issues.
4. Software Directory Listings – Created profiles on 50+ software directories.
5. Product Landing Pages – Building keyword-optimized “solutions for X” pages.
6. Product Inclusion – Researching blog posts like “Top 10 sales enablement tools” and paying to get included in the top 1–2 listings.

So...SEO experts out there, is this what SEO should look like in 2025? What’s missing or outdated?

Just trying to figure out if I’m on the right track with this agency, or if I need to find a better partner/hire someone.

Appreciate any insights! 🙏

submitted by /u/olu_sales_mrkt
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