OK, I keep seeing people talking about all this EEAT BS spilled by Google for years, but the reality is that the core metric here is interactions. I was saying this a while ago, but they've come out to say now that if they find content relevant but users don't with interactions reflecting that, they'll dump it from the index. So, if your content isn't something you wouldn't be excited to read or share quickly, then it's likely not going to get traction.
I wrote a whole thing about this on my website today. It's been two years of this, and all the results rolling in from agencies pushing AI vibe content is atrocious. You simply can't just spin up AI content and hope to perform well. Spindexing tanked in like 2012 and Google was wise to the PBNs pretty fast.
Half of SEO is ranking, and the rest is turning those people into satisfied customers. If you haven't figured that out yet it's going to be a long journey. Stop pushing superficial click metrics and start looking really strongly with conversions and pages getting traction. If they're not read, or performing either rewrite or delete them.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/CYBr1xO
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