I build millions of anchor optimized links from junk sites - what happens?

I don’t think anyone knows the true real answer. Plenty say Google ignores them. Plenty say it will lead to a manual action.

My thinking is this - clearly fake links built at scale will of course not help SEO whatsoever. However, these will also likely not lead to a penalty, as 1. Google said they ignore them 2. The issue of encouraging “negative SEO” by competitors.. but I DO think that these links aren’t a good look for a site.. I think Google likely sees them and uses them as a piece of the algorithm pie when evaluating a site for EEAT. I think that depending on the specific nature of the links, the existing brand trust / authority, and plenty of other things we’ll never know about, these links can absolutely hurt the organic presence of a website. I also think there’s too much “fear” around these junk links, esp. the ones that are junk but just like random (not built rather come from random weird sites as the natural result of high traffic). Last I think you should only disavow in very isolated circumstances and 99.9999% of the time it’s done ineffectively.

Context - a site with high authority / presence just hired an agency that started building said junk links… millions of anchor rich links from Chinese sites gambling sites etc with zero traffic…. Curious if , (all else being held equal) , this would/will have a negative impact on their performance.

What do you think? Do these links help (spoiler if you think that you’re wrong 😉) , do they have no impact? Do they lead to “penalties” and de-indexation, or do they just devalue the sites rankability as an algorithmic factor based on exact nature of the links vs. the site’s other SEO factors?

submitted by /u/rpmeg
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