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How Are You Adapting to AI SEO? (ChatGPT, Perplexity etc.)

Disclosure: I'm building and AI Brand Ranking Platform (think SEO position tracking for AI Search) I'll share a link if people are interested but don't want to get banned for promotion.

Along with that though I'm just curious what kinds of conversations everyone is having at their companies about AI Search tools?

In my day job I work in digital marketing for a B2B SaaS, and I'm getting asked about whether AI search is impacting our SEO programme/Google Search, and to be honest the answer is more or less no, or at least not yet.

We're starting to pay some attention to ChatGPT since it's been showing up as a fairly significant traffic source in our website analytics (similar to the size of Bing, no where near Google). Hence why we have wanted to start doing some basic 'rank tracking' for our industry.

Really though our SEO strategy is largely unchanged and we're just waiting to see what develops in the AI search space. Curious if anyone else is having a similar experience?

submitted by /u/michael_crowcroft
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from Search Engine Optimization: The Latest SEO News https://ift.tt/F6jB4lk
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