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Question regarding service pages for a local business

A buddy of mine owns a cleaning company and was ranking pretty well for his targeted KWs even though his website was pretty basic(GMB was active and had a good amount of reviews)

He then started creating service pages for every nearby city and used chatgpt to create unique content, FAQs, area specific reviews, and a list of services. 48 services pages to be exact.

Initially his website shot up in the rankings and was outranking his competitors the first week or two (top 3). This was after only making 10 or so pages, therefore he kept making more. However, by the third week his rankings dropped significantly and he wasn’t even ranking in the top 20.

Is there a possibility that having this many service pages tanked his rankings even though the pages were relativity unique? Or is google penalizing AI content and simply adding too many pages in a short period of time caused the drop off?

Is it worth it for him to go back and fix these pages and identify if there was a mistake or change the content? Or delete the majority of the pages and focus on making less pages with higher quality content? Or is this something that will fix itself as time goes on?

submitted by /u/710Chad
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Cq8MkRP
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