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SEO Tools - Scoring Factors

Hi all, I have used a couple of tools to test the SEO on one of my websites.

On one tool I get a score of 92%. In addition to a couple of recommendations I'll probably implement, I am recommended to:

  • Serve resources from a CDN (I serve them from my own server and my provider doesn't impose traffic caps).
  • Add Google Analytics.
  • Add an ads.txt file

And these factors seem to impact my SEO "score".

Do these things really matter for SEO?

Interestingly, this first report makes no mention of external factors (e.g. backlinks).

On another I get an SEO score of 93% which sounds good but my external factors are terrible. The score is made up from:

  • Meta Info: 100%
  • Page Quality: 94% (fails on not enough social sharing links even though I have the biggies)
  • Page Structure: 100%
  • Links: 100%
  • Server: 100%
  • External: 27% (fails on backlinks).

Should external factors have a bigger impact on the overall score?

Thanks for reading 😊

submitted by /u/ScaryHippopotamus
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from Search Engine Optimization: The Latest SEO News https://ift.tt/zI1g24n
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