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Forming Partnerships for Link Building?

So I've had one successful instance of this where I emailed a real estate agent on behalf of a cleaning company to set up a referral partnership for their open houses.

I offered them a discount code and free content for their website, and they loved it. It should result in a link soon.

But my question is, how do you do this consistently? How do you build partnerships for different clients?

Is there a certain framework/way of thinking you follow? A certain process for initiating contact?

Do you instruct clients to meet people in person? Or do you email?

Say you get a roofing client, and an obvious way of thinking would be to try and form a relationship between them and home builders, flippers, and restoration companies. How do you then go about doing this?

A bit of clarifying would be amazing instead of doing what it feels like throwing darts and hoping for the best. Cheers!

submitted by /u/localseors
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