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Good Grief. The pest control niche is brutal.

I've raised the visibility of a client's website in local SERPs sevenfold in just three months. But the SERPs are now (start of peak season) dominated by sometimes 9 Google ads per keyword. I had no idea what I was getting into. He is in top-3 organic for "pest control in location" now, but 8-9 ads, plus the map pack, are above him in every one. I want to recommend that he switch to ads, but he'll need a budget well north of $5000/month if my research anything like accurate. And this is for towns much smaller than say Canton, Ohio.

submitted by /u/throwawaytester799
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