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Google "Loves Freshness" is debunked by AHrefs

You've read it a million times be wannabe SEO "influencers" that Google "loves freshness" or updates = ranking. Again, Ahrefs with their copy of the Google web have debunked what most of us already knew:

Source: https://ahrefs.com/blog/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages/

Via u/patrickstox on X

Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of our most-referenced data studies.

Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends” and give a lecture on all the variables like quality of the content, website strength, resources, competition… or you can use the data below.

I want to give a huge thanks to our data scientist Xibeijia Guan for doing all the hard data parts of this study, and to our CMO Tim Soulo for his input. Let’s dig in.

Key takeaways

Only 1.74% of newly published pages rank in the top 10 within a year (down from 5.7% in 2017).

40.82% of pages that ranked in the top 10 did so within 1 month.

It can take less time to rank for high-volume keywords now compared to 2017.

It takes longer to rank for high-volume keywords than low-volume ones.

72.9% of pages in Google’s top 10 are more than 3 years old (up from 59% in 2017).

The average #1 ranking page is 5 years old (up from 2 years old in 2017).

Edit: Adding Google's past and consistent comments on Fresh

This is Google on Fresh:

Google: We Do Not Favor Fresh Content

https://www.seroundtable.com/google-does-not-favor-fresh-content-26243.html

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