Skip to main content

Google "Loves Freshness" is debunked by AHrefs

You've read it a million times be wannabe SEO "influencers" that Google "loves freshness" or updates = ranking. Again, Ahrefs with their copy of the Google web have debunked what most of us already knew:

Source: https://ahrefs.com/blog/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages/

Via u/patrickstox on X

Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of our most-referenced data studies.

Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends” and give a lecture on all the variables like quality of the content, website strength, resources, competition… or you can use the data below.

I want to give a huge thanks to our data scientist Xibeijia Guan for doing all the hard data parts of this study, and to our CMO Tim Soulo for his input. Let’s dig in.

Key takeaways

Only 1.74% of newly published pages rank in the top 10 within a year (down from 5.7% in 2017).

40.82% of pages that ranked in the top 10 did so within 1 month.

It can take less time to rank for high-volume keywords now compared to 2017.

It takes longer to rank for high-volume keywords than low-volume ones.

72.9% of pages in Google’s top 10 are more than 3 years old (up from 59% in 2017).

The average #1 ranking page is 5 years old (up from 2 years old in 2017).

Edit: Adding Google's past and consistent comments on Fresh

This is Google on Fresh:

Google: We Do Not Favor Fresh Content

https://www.seroundtable.com/google-does-not-favor-fresh-content-26243.html

submitted by /u/WebLinkr
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/84LB9kG
Labels:

Comments

Post a Comment

Popular posts from this blog

Legit Reviews

The google review thing is insane I have gotten 2 legit verified reviews that i ask client to screenshot and observe goolge not post them, pretend like they never happened and when i sent them the image a policy message was sent . As I was browsing through the google forum a lot of ppl are getting hit with legit reviews being removed. While all this is going on i have observe a company go from 12 reviews to 65 reviews in a two month period with some stuff that dont make sense on some of them. Seems like a new business or profile is being limited while aged accounts can have a free for fall but who really knows. Still waiting for a resolution on a if any. submitted by /u/Ok-Bowl-6167 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/zkbfgDH
Post a Comment
Read more

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

7 SEO Lessons I've Learned in 2025 (So Far) - From Building a Competitor Analysis Tool

Hey r/SEO , I've been spending a lot of time lately building a competitor keyword research tool (more on that below!), and it's really forced me to dig deep into how SEO works today . Here are some of the key lessons I've learned – hopefully, they're helpful to you too: Keyword Gaps Are Gold: It's not enough to just know what keywords your competitors rank for. You need to know what they rank for that you don't . This is where the real opportunities lie. Focusing on these "gap" keywords has been a game-changer for my own site. (This is actually why I built the tool – to make finding these gaps easier). Relevance > Volume (Sometimes): High search volume is great, but relevance is even more important. A keyword with 100 searches per month that's perfectly aligned with your niche and audience is often more valuable than a keyword with 10,000 searches that's only tangentially related. I've seen much better results targeting tho...
Post a Comment
Read more