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I understand low quality links or low content, but 0 links 0 content 0 context beating very high quality sites?

One of my ecommerce stores is now ranked at number 5 for the main keyword. It doesn't usually bother me, ranks fluctuate up and down as always, but the problem is that this is the scenario now for a week.

Rank 5:

  • 10 years on front page
  • 300 high quality, very accurate and related backlinks from different referring domains
  • Blog informational articles ranking 1-3 mostly
  • Active social media
  • No manual actions, no spam, no warnings
  • 24/7 support and 99 score optimized on Google PageSpeed metrics
  • Link exactly to the keyword product

Rank 4:

  • 1 year old site
  • Very much literally 0 backlinks
  • No social media
  • No support, very basic website
  • None of the blog content is related to the product
  • Link is to a " /job/ application page" not a product that's being searched for

What's going on?

submitted by /u/SEO_Au
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from Search Engine Optimization: The Latest SEO News https://ift.tt/JSiVq6X
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