Hey everyone, something's been bugging me for years and I think I finally figured out how to put it into words. Curious if any of you have noticed this too.
I keep running into potential clients who talk about SEO like it's a standardized product - something they can comparison shop between vendors where the only differences are price and maybe quality.
"We're looking at three SEO companies and trying to decide which one to go with."
But as we all know, if you look at what 10 different SEO agencies actually deliver, outside of the basics (keyword research, meta titles, etc), it's like 10 completely different services.
And I don't mean that some agencies offer "good" strategies and some offer "bad" strategies (though that is also true). I just mean there are a lot of approaches to SEO. We can debate all day about which approach is best, but the proof is in the pudding.
When you look at the results, you find SEOs with completely opposite strategies both getting great results. Some are super technical while others focus on content. Some put most of their energy into off-page while others are all about on-page optimization. Some follow Google's guidance religiously while others test their own theories.
The way I see it, the most telling difference isn't about which specific tactics an SEO uses, but whether they've developed their own understanding of search or are just following processes they were taught.
I'm curious to hear if this resonates with other SEOs
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