Skip to main content

Something I've noticed about how clients view SEO after 16 years in the industry

Hey everyone, something's been bugging me for years and I think I finally figured out how to put it into words. Curious if any of you have noticed this too.

I keep running into potential clients who talk about SEO like it's a standardized product - something they can comparison shop between vendors where the only differences are price and maybe quality.

"We're looking at three SEO companies and trying to decide which one to go with."

But as we all know, if you look at what 10 different SEO agencies actually deliver, outside of the basics (keyword research, meta titles, etc), it's like 10 completely different services.

And I don't mean that some agencies offer "good" strategies and some offer "bad" strategies (though that is also true). I just mean there are a lot of approaches to SEO. We can debate all day about which approach is best, but the proof is in the pudding.

When you look at the results, you find SEOs with completely opposite strategies both getting great results. Some are super technical while others focus on content. Some put most of their energy into off-page while others are all about on-page optimization. Some follow Google's guidance religiously while others test their own theories.

The way I see it, the most telling difference isn't about which specific tactics an SEO uses, but whether they've developed their own understanding of search or are just following processes they were taught.

I'm curious to hear if this resonates with other SEOs

submitted by /u/tjrobertson-seo
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/jcRV4nT
Labels:

Comments

Post a Comment

Popular posts from this blog

Legit Reviews

The google review thing is insane I have gotten 2 legit verified reviews that i ask client to screenshot and observe goolge not post them, pretend like they never happened and when i sent them the image a policy message was sent . As I was browsing through the google forum a lot of ppl are getting hit with legit reviews being removed. While all this is going on i have observe a company go from 12 reviews to 65 reviews in a two month period with some stuff that dont make sense on some of them. Seems like a new business or profile is being limited while aged accounts can have a free for fall but who really knows. Still waiting for a resolution on a if any. submitted by /u/Ok-Bowl-6167 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/zkbfgDH
Post a Comment
Read more

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

7 SEO Lessons I've Learned in 2025 (So Far) - From Building a Competitor Analysis Tool

Hey r/SEO , I've been spending a lot of time lately building a competitor keyword research tool (more on that below!), and it's really forced me to dig deep into how SEO works today . Here are some of the key lessons I've learned – hopefully, they're helpful to you too: Keyword Gaps Are Gold: It's not enough to just know what keywords your competitors rank for. You need to know what they rank for that you don't . This is where the real opportunities lie. Focusing on these "gap" keywords has been a game-changer for my own site. (This is actually why I built the tool – to make finding these gaps easier). Relevance > Volume (Sometimes): High search volume is great, but relevance is even more important. A keyword with 100 searches per month that's perfectly aligned with your niche and audience is often more valuable than a keyword with 10,000 searches that's only tangentially related. I've seen much better results targeting tho...
Post a Comment
Read more