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What do you guys think about this backlink strategy ?

Hey SEO folks 👋

I'm working on a backlink strategy for a client and wanted to get some feedback, especially from the SEO experts here. I’m not looking to debate about link marketplaces or break down every single detail, just want to know if the overall flow makes sense and if you’d do anything differently, especially in the early stages when collecting potential links.

Here’s how I go about it:

1. Pre-collection – Pull 5-20 top SERP competitors and export their backlink data (competitor list + backlink-gap CSV from Semrush). 2. Baseline thresholds – Use those competitors to set guardrails (min Trust Flow, CF/TF ratio, Authority Score, topical relevance, € / TF “fair price” bands). 3. First sweep – Auto-filter raw prospects: drop anything below the min Authority Score, with zero keyword matches, wrong TLD/geo/topic, etc. 4. Root-level audit – Bulk-check the survivors in Majestic; flag OK / Borderline / No-go based on the guardrails. 5. Cost check – Pull marketplace prices (SurferLink, etc.), work out € / TF, and label “Good deal / Meh / Overpriced”. 6. Page-level due-diligence – For the deals that look good enough, check the actual page that would host the link (TF ≥ threshold, <30 outgoing links, dofollow, indexable). 7. Scheduling – Drip-feed 1–2 links per week, publish or supply guest posts, force indexation via GSC once live. 8. Tracking – Log every live link (URL, anchor, cost, date) and keep an eye on home vs service vs blog split. 9. Monitoring – Weekly rank tracking; monthly new/lost links, anchor ratios, TF/AS progress; instant disavow if anything toxic pops up. 10. Quarterly loop – Re-calibrate the thresholds and run a fresh backlink-gap export to keep the pipeline topped up.

So here’s what I’m hoping to learn:

  • Does this flow make sense to you?
  • Any steps you'd skip or add?
  • How do you usually build your first list of prospects before analysis? I rely a lot on Semrush Gap and trim from there, but I’m curious if others use different starting points or filters.
  • And last one: any tips for keeping costs low without compromising too much on quality?

Appreciate any insights 🙏 always looking to improve if there’s a smarter way to go about it.

(P.S. Happy to clarify anything that’s unclear, just trying not to write a full-blown SOP here)

submitted by /u/blablarthur
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