Alternatives to SEMRush

It's that time again, it's time for lovely "Is SEMRush worth it or should I spend money elsewhere?"
Our renewal is up soon, and I've noticed they took away a few tools that we had when we signed up (namely competitor analysis information), and now looped that into a new tool that costs more than the base subscription itself (seriously, you wanna charge me $2500 for the base tool, then $3500 on top of that for something that was in there originally?)

My gut is "no, don't spend $10k/year on the tool" so I'm looking for good alternatives that will let me:

- Track keyword positions
- Get some info on which keywords are showing in AI Overview (and essentially any AI data as my director is really trying to dig into that)
- Gives me information on keyword volume
- Gives me some insight into what my competitors are ranking for
- Related keywords based on my core keyword search

I don't really trust their paid data, as the CPC info is just a guess for the most part.

I have heard good things about ahrefs, but they don't have a demo, and I'm not sure how they compare to SEMRush.

However, if I'm wrong, I'll eat crow and try to convince my director to pay up.

submitted by /u/navytc
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