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Domain Rebranding Worth It?

Hi everyone,

I have an question about keywords and URLs. Although I work in marketing, I'm not very knowledgeable about SEO. Right now, I'm assisting a friend with her website.

The company is a local, service-based business that provides facility cleaning services (Gebäudereinigung) in Berlin, Germany. The current domain is "brandname - cleaning TLD" . However, compared to "facility cleaning", the term "cleaning" is rather broad and might be used to describe anything from laundry services to automobile detailing to house cleaning. It doesn't seem to be directly related to facility cleaning as a service.

So, the domain seems a little ambiguous to me.

If the keyword "facility cleaning services" were prominently displayed in the domain and aligned with the H1/H2, I think the SEO may be enhanced. I'm thinking of registering a more specialized domain, such as "brandname - facilitycleaningservice TLD," because of this.

The current domain is active since 2017, the website receives very little traffic. In Google Search Console, the website is ranked approximately at position 44. Since I started improving the site, it has improved by four positions.

Whats the take on this from a professional SEO?

Should I purchase a new domain such as " brandname - facilitycleaningservice TLD " to more accurately reflect the service?

What would be the best practice if I do proceed with a new domain?

Do I simply replace the domain in WordPress?

Or would it be wiser to install a fresh WordPress on the new domain, migrate the old site onto it, and redirect from the old domain?
My thinking is, a fresh install cloud give the site a algorithmic boost, as it would be seen as "new."

Any tips, best practices, or insights from experienced SEO managers would be wonderful!

Thanks in advance for your help!?

submitted by /u/Tiny_Lynx777
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from Search Engine Optimization: The Latest SEO News https://ift.tt/76QwvMe
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