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For a SAB business and their home / main nav geo location, do you use a broad regional term, the largest/closest city, or match the city of their GBP address?

Assuming the SAB business only has one office (GBP as a service area) I'm curious if you have a standard practice you follow for what geo location you add to their home and main nav pages title tags, H1's etc...

Considering proximity to their GBP address is still the most important ranking factor (even for service area GBP setup) I often get paralysis on what geo location to target for these types of clients.

Additionally, I find some clients are trying to target multiple city names on the home title tag, H1, etc... and I'm wondering if anyone thinks this strategy works despite it seemingly being against best practices of just targeting one location, then having dedicated location pages.

submitted by /u/crushplanets
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from Search Engine Optimization: The Latest SEO News https://ift.tt/NAjoCBx
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