Help and Insight Needed
My wife is a local insurance sales associate, and her ideal clients are within our city for in-person meetings. Since her company restricts individual sales associates from Google Ads (to avoid competing with their in-house marketing), she's left with expensive print and direct mail. While she does get a company webpage with some on-page content control, she can't manage crucial elements like title tags, meta descriptions, or header tags.
Due to these limitations, I'm considering creating a personal website for her. It would feature her professional bio, much like a LinkedIn profile, but its main focus would be her local business. We'd create dedicated pages for each insurance product she offers, concentrating on long-tail keywords as the site develops.
Once the site is built, I plan to redirect its pages to her official company contact page. This lets potential clients reach her directly. Plus, this strategy offers a great backup: if she ever changes employers, I can simply turn off the redirects and update the site as needed.
QUESTIONS:
Can pages designed for redirection be effectively SEO optimized from the start to pass ranking signals?
I used to build WordPress sites (10+ years ago). What current website platforms offer strong built-in SEO capabilities, particularly for local businesses?
Are there other types of tools that I could use to direct traffic to her personal company page?
My ultimate goal is to drive traffic to her personal company page. Can this work?
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