To start the bulk of my SEO experience is about 10-15 years old, from the perspective of a web dev. I have a good handle on technical SEO but as far as content creation, backlinks, listings, etc. its not my strong suit.
I took on a new client earlier this year to help their ecommerce store. They are a small local dog food company called Rocker Dog. Their site has only been around 1-2 years. I added a bunch of content to their existing pages (targeting various keywords like "fresh dog food", "dog food delivery", etc.) as well as some more niche keywords like "adaptogenic dog food" (which is where they're unique, even if the search vol is pretty low) , fixed a bunch of site structure issues, meta data, menu structure, and overall UX improvements.
I optimized their GBP and I use SEMrush to help with business listings generation. I also am aiming for local SEO optimizations in their pages content because I figured that would be a good angle as the big players in the fresh dog food delivery industry (Farmers Dog, Ollie, etc) are all national/global brands, and this company does personally deliver to local customers.
They post pretty frequently on Facebook and Instagram, and I mirror these posts on GBP whenever I can. That's pretty much it as far as advertising. They're budget is very low (<$1000 per mo.) so paid ads may or may not be worth it at that rate.
I finished optimizing their existing pages early last month (Site optimizations and Google indexing ran from March-June 2025). My next aim was to add more pages for their unique offerings (adaptogenic ingredients/benefits/etc.) as well as improve page speed and create more business listings. I have reached out to various relevant websites looking for reviews/guest posting/listings/etc. but 95% of those cold emails go unanswered. I considered running paid ads but once again their budget is very low so not sure if it will be worth it.
Just looking for advice at this point. They're site is not improving as I thought it should so far (maybe its still too soon?). They're rank is increasing for the very niche terms, they're impressions in GSC are increasing (though CTR is not) but they're not really getting more visitors/conversions like I hoped they would. Am i doing something wrong? Do i need to just wait a little longer? If you have any advice on what I should focus/improve on I would appreciate it.
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