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Another month over month drop - give up time?

I've gone from top 5 ranking on my best keywords to page 3, and for most key phrases, they don't appear at all, when they used to be on page 1.

My site has 1000s of pages. Lots of "thin" content because they are just pictures. There are some duplicate titles, because there are bound to be similar images.

But otherwise I think I've followed all the SEO practices. Over the past 18 months there have been cliffs. I had another 20% drop of traffic between June and July. I normally don't suffer summer declines. Traffic is 50% of what it was this time last year.

I have 80 "Top linking sites", I don't know if that is high or low. Sounds low.

My competition is blowing me away this year. I'm beside myself.

I do run ads on the site, but if I don't have ads then there really is no point for me to have a site.

My questions are, assuming you have enough info:
1) is it possible to save a site once it has crashed?
2) like I said, I follow on the standard SEO practices, what else is there?
3) the site is plain php, if I switch to WordPress, would that help?

Thank You.

submitted by /u/RaptorRex
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Dy6p0w5
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