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Dropped rankings after June Core Update – UGC dominates SERPs in my niche

I have an article about home lab servers that was sitting solidly on page 2. Since the June Core Update, it slipped to page 3–5.

Looking at the SERP now:

  • Page 1 is primarily composed of Reddit threads and test forums.
  • Blogs barely show up.
  • When they do, they’re often outdated (2022/2023).
  • My fresher 2025 article isn’t seen as more relevant.

It feels like freshness signals are weaker, and Google is heavily boosting UGC for “first-hand experience.” The irony is that much of the UGC is shallow or outdated compared to blog content.

Curious if others have noticed the same:

  • Is freshness being deprioritized?
  • Is the UGC push here to stay, or just a temporary swing?
  • What strategies are you using to compete where Reddit/Quora dominate?

Would love to hear how others are navigating this.

submitted by /u/easyedy
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