Here are a few things about cold emailing I've picked up that most people don't talk about:
• AVOID adding a link in your first email
I used to add my website link which ended up making my email way more likely to land in the spam folder. Calendly is NOT an exception, it's a link too. Keep that for your next email. It's pretty much tried and tested.
• DON'T add any attachments
Attachment screams suspicious, even avoid google drive link. As malware could easily be installed using a file and brands tend to avoid taking that risk. If you wanna show your portfolio, testimonials and case studies - making a proper website would be a much better alternative.
• KEEP your emails short, unserious and maybe funny?
Okay so the short is the important part, under 60 words works the best for me (and for a lot of people). The unserious and funny part totally depends upon the business. But if you could incorporate that it could potentially perform much better. I've a way better response rate using this.
• NO SUBJECT LINE
This is unconventional but no subject line or using something that's funny (or doesn't makes sense) has actually worked a lot better than the 'best sales copy ones'. And It isn't just me. There's a ton of people who had success doing that.
I'm not challenging the core idea of sales. I totally understand the importance of a good copy. But nowadays a lot of people behind the scenes are Gen z, our brain isn't wired to enjoy the conventional way. I would say trying and experimenting new things could be the breakthrough your brand needs.
• PROVIDE VALUE in the e-mail itself rather than....
There are many ways of providing value.I'll talk about what I do. Rather than trying to convince them for a meeting, I prefer to make a personalize video of myself explaining exactly 'how I can help them'. I don't try gatekeep things and be precise and real.
When I used to outreach for my funnel building agency, for 'potentionally hot clients' I would make a personalized funnel for there brand with about 25-40% of the process complet, even before getting to the meeting. I had the highest conversion rate using this method. At it's core, the whole sales is about providing value (actually helping or solving a problem).
• DON'T track your email's open rate
It makes you more likely to land in spam cuz they use a pixlated image (isn't visible to naked eye). Just recently found out about it.
And make sure you are atleast getting a few replies as your email might get blacklisted even if you don't.
P.S. I would love to recieve your inputs, appreciate the comments.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/aZPbu9s
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