So, I started a blog on my father's business page, thinking it might help us get some indirect traffic or leads to the main business of German language courses. Initially the writing new content wasn't that frequent, but still could get 50-100 views on each post, mainly through social media connections. I worked on getting some generic backlinks, but getting backlinks from the Language learning websites, especially German ones, is extremely difficult. Either very few to no broken links across sites, or I do not get any response from the website. Simultaneously, Duolingo, busuu, Tandem, Preply, etc, big players will always get the first 20 results with their organic backlinking by various blogs.
Even after ~30-40 topically relevant backlinks, some organic traffic as well, it still falls super-short in front of all the giants. I'm ranking between 55-70 on Google. Though on Bing, I rank <10 for all the pages. Some pages even have 20% CTR.
Is there a way to outrank them or focus on a specific user group that the giants are not going for? Or am I working on something that has naturally a very low success rate?
I have mainly worked on on-page SEO, Core Web Vitals (>90), increasing social presence, and even got AdSense approved with some unique tools helpful for the users. What am I missing?
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