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SEO dilemma in a difficult niche

I’m trying to do SEO for a platform in a very difficult niche (short links). The platform was founded in 2017, and its first business model was to incentivize users to bring traffic to their short links. I never really focused on SEO from the beginning. I tried in the past, but to me, it felt like some kind of voodoo that didn’t work. For context, I’m a developer.

This year I reviewed the business model: I stopped incentivizing users to bring traffic and instead built a platform that offers this service for free. I also added two more services that are adjacent to this niche.

Now my dilemma is: should the homepage present all three services with separate dedicated pages for each, or should I keep the homepage focused on the main service (URL shortener) and create separate pages only for the other two services?

submitted by /u/AnonMaleHuman
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from Search Engine Optimization: The Latest SEO News https://ift.tt/VeUltcK
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