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What else can I do for my client?

I’m currently supporting a client with SEO. Earlier this year (as of April), they stopped all paid SEO activities and shifted to a 100% organic approach (for internal reasons). I’m contracted for about 12 hours per month to help improve their organic performance.

The client’s goal is to reach 600k pageviews this year for their B2B IT solutions website. However, their traffic trend has been declining, and with only ~230k pageviews since April, it’s already clear this target is unrealistic. This target was also put in place after I had begun the work, so I did not agree to this.

With my limited scope, I’ve done the following so far:

  • Coordinated with their coding vendor to address technical SEO issues.
  • Built a comprehensive keyword map across the site and rewritten metadata for current pages.
  • Begun revising older content, aligning it with keyword priorities.
  • Mapped keywords to upcoming content opportunities, though I cannot produce the content myself due to my lack of contracted hours, and their internal team only has bandwidth for 1–2 new pieces per month.
  • Planned to create a broader content strategy to support long-term growth and AEO.

The challenge is that upper management expects instant results, while I’ve been clear that organic SEO doesn’t work that way, especially given the current constraints.

So my question is: what else can I realistically do in this situation to maximize impact, manage expectations, and demonstrate progress within my limited hours?

submitted by /u/Old-Reporter7544
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from Search Engine Optimization: The Latest SEO News https://ift.tt/uEHzD9r
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