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Will my brand name 'Triljon' be hard to rank for since it means 'trillion' in Swedish?

I’ve heard that Google prioritizes entities like people and companies over dictionary-style links. I recently bought a domain for the term Triljon just because it was a good name, but now we’re actually planning to rebrand the whole company to Triljon, which is exciting.

We don’t rely on SEO at all since a large part of our product is link sharing, so people won’t really discover us through Google searches. Still, we definitely want to rank as high as possible for our brand name.

The word Triljon means “trillion” in Swedish (we’re based in Sweden but it’s an international business). When you Google Triljon today you just get results about the number, which are kind of random. Without knowing much about SEO, I’m wondering: does this mean the term is so big that it will be really hard to rank for, or does it mean we basically have the keyword all to ourselves?

Obviously we’d still need backlinks and the usual stuff, but I’d like to understand if this is a good or bad position to be in.

submitted by /u/sebbetrygg
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from Search Engine Optimization: The Latest SEO News https://ift.tt/zSrul5G
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