Is my product even worth SEOing for?

I created an app for a very specific purpose:

In germany when renting an apartment, 95% of the time you need a specific document called "Mieterselbsauskunft". Basically just a sheet with personal information, adress, employer, salary etc.

Creating this document is a surprisingly big pain in the ass. Most templates you find online are badly made and filling it out in a PDF editor is cumbersome, especially when you have to do it multiple times.

Thats why I made an app, that makes it easier and quicker - turning 30 minute process into a 2 minute one. I believe it is really useful to people acutely in need of this document.

I think the best approach for marketing is to create a webpage and get it ranking highly for the keywords that people type when searching for this document template. I scrapped together a webpage with AI (lovable) and populated it with info text, FAQ, images and comparsions. And of course a link to the App.

Problem: High ranking competition. Established flat-rent websites publish their own (honestly quite badly made) templates that are referenced a lot and have a massive amounts of backlinks.

So I wonder if I even have a shot getting the app seen through search. The economics of it: The App is free. The first document is free. After that it's 1,99€ for lifetime access. My guess is that 25-50% the people that make the first PDF would buy the lifetime access, because it does safe a lot of time and headache.

Essentially my two questions:

1. As a SEO-noob, what should I focus on to get my product somewhat seen?
2. Is it even worth it considering the competition and economics of the app?

Thanks for all input :)

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