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Is SEO dead?

There is a part of me that wants to believe that SEO is going to be more popular than ever with the emergence of AI tools. There is also a bigger part of me that starts to believe that SEO is gonna be gone in five years. I mean like completely gone, in the same way as dial up Internet is gone-gone.

Is there a world where this doesn't become true?

I see a future where users get instant, synthesized answers from AI without ever needing to search or click through to a site. ChatGPT and such are currently providing citations to answers, but let's face it, how many people follow through to see the source? Google, while showing you the results, is also summarizing the best content at the top. No one is doing the research anymore, we just want it done and packaged in a single answer.

Result? Just as dial-up couldn't compete with always-on connections, SEO can't survive in a landscape where the "search" happens invisibly inside the AI.

Some say that "Answer Engine Optimization" is the future, but I am starting to wonder if that's the future, or just our hope for survival? If you’re not cited, you don’t exist, but do you exist IF you ARE cited?

In the 90s, we romanticized the screeching modem as "the future," but once fiber optics hit, no one looked back. Some countries skipped fiber entirely and went straight for cellular internet everywhere.

SEO's seems to be a clunky intermediary born for a pre-AI era of human-curated links. AI isn’t just faster dial-up, it’s Starlink, Internet delivered with no wires at all.

submitted by /u/kirillzubovsky
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from Search Engine Optimization: The Latest SEO News https://ift.tt/vwlVNcn
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