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Should I remove fake MPNs from product structured data?

Hey folks,

Quick question about product schema and structured data quality.
Our e-commerce site sells electronic parts (we are not the manufacturer, but the reseller), and the theme automatically adds an mpn field for every product.

If a real MPN isn’t set, it just uses our internal SKU as a fallback.

Example:

"sku": "333003", "mpn": "333003", "brand": "Brandname" 

The thing is:

  • Many items actually have manufacturer MPNs, we just haven’t filled them in yet (this will take some time...).
  • Some products don’t have one at all.
  • So lots of products end up with a wrong MPN (our internal reference).

Everything validates fine in Google Merchant Center and Search Console, but I’m not sure what’s smarter short-term. Leave it as is (since it passes validation), or remove the fake MPNs to improve structured data accuracy and future matching?

Any experience / advise?

Thank you!!

submitted by /u/Kanagari
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