Skip to main content

Should I remove fake MPNs from product structured data?

Hey folks,

Quick question about product schema and structured data quality.
Our e-commerce site sells electronic parts (we are not the manufacturer, but the reseller), and the theme automatically adds an mpn field for every product.

If a real MPN isn’t set, it just uses our internal SKU as a fallback.

Example:

"sku": "333003", "mpn": "333003", "brand": "Brandname"

The thing is:

  • Many items actually have manufacturer MPNs, we just haven’t filled them in yet (this will take some time...).
  • Some products don’t have one at all.
  • So lots of products end up with a wrong MPN (our internal reference).

Everything validates fine in Google Merchant Center and Search Console, but I’m not sure what’s smarter short-term. Leave it as is (since it passes validation), or remove the fake MPNs to improve structured data accuracy and future matching?

Any experience / advise?

Thank you!!

submitted by /u/Kanagari
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/xMDUsHv
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

GMB territory inching with service company

Seeking advice on extending our service area, while our main GMB profile states SD County, we only rank in our neighborhood but we have the team to service much more jobs. The boss wants us to get addresses in these hot territories within the county and use call rail numbers to validate the GMB profile. Question: Does this still work? Will it catch up with us? OR is there a better way to rank in a territory for a service. We are 4.9 stars with 120+ reviews submitted by /u/SoCal619TradesPro [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/9RWmh6i
Post a Comment
Read more