Hey folks,
Quick question about product schema and structured data quality.
Our e-commerce site sells electronic parts (we are not the manufacturer, but the reseller), and the theme automatically adds an mpn field for every product.
If a real MPN isn’t set, it just uses our internal SKU as a fallback.
Example:
"sku": "333003", "mpn": "333003", "brand": "Brandname"
The thing is:
- Many items actually have manufacturer MPNs, we just haven’t filled them in yet (this will take some time...).
- Some products don’t have one at all.
- So lots of products end up with a wrong MPN (our internal reference).
Everything validates fine in Google Merchant Center and Search Console, but I’m not sure what’s smarter short-term. Leave it as is (since it passes validation), or remove the fake MPNs to improve structured data accuracy and future matching?
Any experience / advise?
Thank you!!
[link] [comments]
from Search Engine Optimization: The Latest SEO News https://ift.tt/xMDUsHv
Comments
Post a Comment