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Track AIO/GEO visibility with existing SERP Tracking tools (Intermediate SEO Level)

Track AIO/GEO visibility with existing SERP Tracking tools (Intermediate SEO Level)

If you've been following the subs discussions about AIO visibility - I thought I'd share and kickstart what we're doing at my boutique agency which focuses on B2B Tech/SaaS/Cyber/AI projects, as well as some personal ecomm stores (I own about 10).

I think we have AIO SEO pretty baked in into all of our SEO processes and I wanted to see if we're missing anything or if you think we can do more or if this could help you on your SEO projects...

The Query Fan Out

The Query fan out breaks complex prompts down into queries that are then sent to Google. With AIO/GEO tools built to track this - this part is obviously built in - because the LLM tool builds the QFO and drift each time a prompt is entered.

Getting/Guessing Your ICP's Prompts

ICP= Ideal Customer Profile

I'll post in more detail if anyone wants to know but a few ways to get this are:

  • Take a screenshot of the pages that LLMs send your traffic from GA4
    • Paste this into an LLM and ask it to guess what the users might have prompted
    • This actually works quite well to start "guessing"
  • Ask you LLM to poll Reddit and see what your ICP is asking on Reddit and what prompts they might create

Get the underlying Search Phrase

  • In Claude, it should list the query in the answer
  • In Perplexity, clicks on the 'Steps" tab
  • In ChatGPT, ask it what it searched for

Expect between 1 and 3 queries and note that they change or cycle during the day = the Query Drift

The Underlying Search phrase = Your SEO Keyword!

These queries you can now track in your favorite SERP tool - just like you would track "buy a rolex online" - you can tag them as LLM.

Get Volume Data

Then cross check with GSC to see if those queries have volumes = how many searches people are doing - now you have volume data..

https://preview.redd.it/54mow0n9v3xf1.png?width=2080&format=png&auto=webp&s=9cd5ebb517a114c43a7705bb4500511e188184af

Feedback

What do you think? Anything you can improve? Automate it? Please Let us know: was this useful? Do you have more questions we can answer?

submitted by /u/WebLinkr
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from Search Engine Optimization: The Latest SEO News https://ift.tt/eLN0C8F
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