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Google business dual-category business ranking problem

We are optimizing a dual-category business that offers both prefumes and a beauty centre under one brand. While we managed to achieve visibility at the 3rd rank for perfume-related searches, our performance for the equally important beauty centre is critically low, appearing at the 5th page. The keywords for both services are present in our GBP listing.

The current category configuration is Primary Perfume Store and Secondary Beauty Centre.

Now to the questions:

  • Could creating separate, distinct Google Business Profiles for each service be an effective tactic to maximize visibility for both or is it a breach in TOS? For example Brand - Beauty centre and Brand - Prefume store
  • What is the ranking potential of fully detailing all specific beauty treatment in the services tab?
  • Could the store name "Brand | beauty and prefumes | be the reason(beauty instead of beauty centre as keyword, or maybe even the special characters)
  • Would adding a Q&A help with ranking?

Thank you so much to anyone that takes the time to answer, we appreciate it

submitted by /u/ZioCioccolatone
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from Search Engine Optimization: The Latest SEO News https://ift.tt/vWR1lCP
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