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Service pages getting no traffic while city pages rank for everything - what would you do?

Hey everyone, I could really use some advice on a directory site I'm managing.

The Setup:

I run a veterinary directory in Brazil. The structure is:

  • City pages (e.g., /veterinarians/sao-paulo) - showing all vets in that city with filters for:
    • 24-hour emergency
    • Home visits
    • Bird specialists
    • Exotic animal specialists
  • Service pages (e.g., /24-hour-emergency, /home-visits, etc.) - showing all vets offering that service, filterable by city

The Problem:

Looking at GSC data, it's pretty clear:

  • City pages: 1,000-1,500 impressions/week each
  • Service pages: Less than 100 impressions/week total (all 4 combined)

Even searches like "24 hour vet Sao Paulo" or "emergency vet Rio de Janeiro" are landing on the city pages, not the service pages.

Here's what I've already done:

On the city pages, I added content sections for each service. For example, under the Sao Paulo page, there's an H2 section about "24-Hour Emergency Vets in Sao Paulo" with some text explaining what to expect, average costs, etc. Then the filterable list below.

What would you do in this situation?

Any advice appreciated!

submitted by /u/Ok-Cover-5534
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