We are a small business, solo law firm. We use a single long page as our home page with multiple anchor links or jump links to get to our menu items… Home Practices About Contact Locations Presentations Publications FAQs
The only other Wordpress page is “News” which is another long single page.
We’ve worked hard build our website using best practices, and we rank high for our brand (name of attorney) and primary keywords - usually in the top SERP for our geography. Our Lighthouse scores are solid. (Score 100 for the SEO section)
Is this structure the optimal one for SEO? Would we get better SEO results, richer snippets, higher SERP rankings for additional keywords if we break these anchor links into stand alone Wordpress pages with their own keywords? What are the pros/cons of using anchor links versus stand alone Wordpress pages?
For example, wouldn’t Google prefer and better digest a separate page titled “Practices” that had keywords for our main law practice areas? Having everything on one page would seem to limit keyword optimization/customization.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/En3eiSa
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