Implementing a Local Area Blog Into My Business Website - Opinions & Tips

I’m in the process of adding a local area blog to my media production company website and I’d love some opinions from the SEO community.

A bit of context: I started out just creating local content for fun, and now I run a full-time media production business. My website already ranks well in searches, and overall I’m happy with its current SEO performance.

The idea: I’m creating a secondary brand for this blog. All pages and posts will live under my main domain, something like businessname.co.k/blog/catagory/post . My main business pages (services, portfolio, etc.) will remain separate like businessname.co.k/videoproduction, etc

Content will focus on:

• Hidden gems
• Town guides
• Food and drink spots
• Walks and hikes
• Things to do

Posts will include short videos (mostly repurposed from TikTok, some 60-80k views), plus photography and images I’ve captured or will capture locally.

My main concern: Will adding this blog help my website, or could it create SEO chaos? The blog will naturally link back to my media production pages as its own sort of advert, and I’ll make it clear in custom headers that the content is powered by my business, linking to relevant services.

I’m not an SEO newbie, I’ve ranked multiple websites #1 over the years, but I haven’t tried something quite like this before.

Any advice or experience with adding a local area / lifestyle blog into an existing business site would be really appreciated.

Thanks!

submitted by /u/jamiekayuk
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