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New site, new to SEO — doing okay on Bing but invisible on Google

Three months ago I didn’t know what SEO was. I’d always wanted to start a website and finally had time to do it, so I just built one from scratch as a side project. No templates, no experience, just figured it out as I went. Now I’m trying to learn SEO and apply what I’m picking up, but I know there’s still a lot I don’t know.

I’ve been lurking in this subreddit for a while now and it’s been really helpful. I appreciate what you all have built here. Just trying to learn from people who actually know what they’re doing.

Here’s where I’m at. On Bing, I’m ranking for several keywords, showing up in AI overviews for some queries, CTR around 7%, and traffic is growing week over week. On Google, I’m indexed but basically invisible. Almost no impressions. Not ranking low — just not appearing at all. The weird thing is, when I first started the site, Google was picking it up. I was ranking somewhere between 10 and 30 for some relevant keywords and getting a few clicks. Now it’s just dead.

I’ve dropped a link to a couple articles in one relevant subreddit and they’ve done pretty well. Real engagement, real traffic. So I think the content is helpful when people actually find it.

I’m trying to build topical authority by taking a broad topic and tailoring it to a specific audience. I’ve read about the Google sandbox but honestly don’t know if that’s a real thing or just something people blame when their site isn’t cutting it. I believe in what I’m writing, but if the site itself is the problem, I can take that feedback. Is it something I’m doing wrong? Something I’m not doing? Or do I keep trying to build backlinks and be patient?

Happy to share the URL if anyone’s willing to take a look.

submitted by /u/Abject-Reading7462
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from Search Engine Optimization: The Latest SEO News https://ift.tt/V4dOeXz
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