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Unpopular Opinion: Google isn't dying. It's becoming the "Backend" for AI Search.

I keep seeing posts about how ChatGPT/Perplexity is going to kill SEO, but looking at how these RAG agents actually work, I think we're missing the point.

They don't have a magical database of facts. They scrape the web. Usually via Bing or Google's index.

If your site doesn't rank in the blue links, the AI can't find you. If it can't find you, it can't cite you.

Basically, Traditional SEO isn't dead—it's just moving to the supply chain. We used to optimize for human clicks; now we're optimizing to be the "source of truth" the bot scrapes to answer the user.

I'm seeing this huge divergence in my GSC data (impressions staying high, CTR dropping), which basically confirms the "Zero-Click" future is here.

Personally i was working as SEO expert during past 10 years, last 2 as prompt engineer an LLM readability specialist. So from my professional expertise, i would say the game is changing faster than anything we have seen before in terms of SEO.

Are you guys seeing the same "impression vs click" gap lately?

submitted by /u/Ok_Veterinarian446
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from Search Engine Optimization: The Latest SEO News https://ift.tt/WKnzGVJ
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