Skip to main content

Wine ecommerce pages not ranking for specific vintages (e.g., “Petrus 2022”, “Mouton 2023”) — are image names/alt text really that important?

Hi r/SEO,

I’m working on SEO for a Swiss wine webshop and we’re struggling with product visibility in Google.

Problem:
For some high-end wines we sell (examples: “Petrus 2022”, “Mouton 2023”), our product pages barely show up (or not at all), even though the products are live and indexable. Meanwhile, other shops rank page 1 for similar queries.

We already have:

  • Product pages with basic text (wine name, vintage, region, etc.)
  • Clean URLs (category/product style)
  • Title tag + meta description set
  • Internal linking from category pages
  • Images uploaded (but image alt text + image title attributes are mostly missing)
  • Image filenames are not consistently optimized (some are generic)

Questions:

  1. In 2026, how much do image filenames, ALT text, and image title attributes actually affect rankings for product pages (not image search)?
  2. For product SEO, is it more important to put effort into:
    • unique on-page text (longer wine descriptions, producer info, tasting notes),
    • structured data (Product / Offer / AggregateRating),
    • backlinks / authority,
    • or technical/indexation signals (canonicals, faceted pages, crawl budget)?
  3. What would you put into the page title (title tag) for something like “Petrus 2022”?
    • Example options:
      • “Pétrus 2022 | Buy Online | [Shop Name]”
      • “Pétrus 2022 Pomerol – Price & Availability | [Shop Name]”
      • “Château Pétrus 2022 (0.75L) – Swiss Storage | [Shop Name]”
  4. Is thin/duplicated product copy often the #1 reason wine shops don’t rank for vintage + producer keywords?
  5. Any quick checklist to diagnose why a specific product page doesn’t rank for its exact query even if it’s indexed?

If helpful, I can share the URL(s) and what Google Search Console shows (impressions/clicks, coverage, etc.).

Thanks a lot — any pointers are appreciated.

submitted by /u/Sevens_World
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/VIdEYal
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more