Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know how noindex or nofollow can help you deal with these pages. However, if you are new to these terms, please read on and let me explain what they are, and what pages they might apply to! What is noindex nofollow? noindex means that a web page shouldn’t be indexed by search engines and therefore shouldn’t be shown on the search engine’s result pages. nofollow means that search engines spiders shouldn’t follow the links on that page. You can add these values to your robots meta tag. The robots meta tag is a piece of code in the head section of a web page . It tells search engines how to crawl and whether to index a page. Our ultimate guide on ...