I am in a rough spot and could use some advice from folks who know a bit more about the SEO space. I am a marketing manager for a local company with 18 locations across two states. I am a solo marketer, though, and much of our advertising in house to save money since our budget is small. The only thing I outsourced to an agency was SEO and PPC management since they require time I don't particularly have. I have an agency background so I have a base understanding of SEO, but haven't really been able to keep up with the algorithm changes, what best practices are, etc. So I brought an agency on board at the beginning of the year. When we met, I was honest and told them we have a tight budget, so I was looking for a content focused strategy which I felt was the most logical approach for 18 locations; with a focus on blog updates, on page content for each of our location landing pages, etc. I also spoke to them about helping manage our listings, uploading and producing content for...