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Getting impressions for an unexpected keyword - should I optimize for that?

A little background: My niche is psychology and the keyword has little to do with psychology but it is relevant for that particular article. I'm noticing impressions for that keyword and was thinking if I should optimize for it. In fact, the main keyword hasn't ranked yet. The article is about 1 month old.

How do you deal with this? Should I just leave it as it is?

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submitted by /u/Shred77
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2QcqlJy
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