If you’re found to be in violation of webmaster guidelines, it is likely that you’ll be given a penalty by the search engines. Depending on the seriousness of the violation, the penalty can last from a few weeks to several months or until the problem is completely fixed. There have been some very public examples of large companies being penalized by Google for violating their guidelines.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2PwFWqH
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