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How do you start ranking for different, more competitive keywords for the same service ?

Let’s say you built your content around a keyword you thought you could win and now you are getting decent traffic from it for example best city plumber. How do you move from that to : plumer in city, plumber city, etc. ? Do I have to create new pages that focuses on those keywords ? How would that work if it’s the same service ?

submitted by /u/daddysworstnightmare
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2UymjNN
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