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Internal link structure

Hey guys,

Our homepage ranks well for ' keyword a'. The homepage itself is not the most interesting thing to link to, so we have created an article (with the aim to collect natural links) around the subject of our websites main keyword.

​

Would you advise linking back to the homepage in the article, in order to boost the rankings for 'keyword a' (somewhat of a reverse silo).

If you'd recommend linking back to the homepage, what anchor text would you recommend? An exact match? Partial match or something related to the subject?

Thanks for your input!

submitted by /u/officielysia
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2RuMfbw
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